I help early-stage teams move faster and scale smarter through strategic design, scalable systems, and experienced leadership.
Trusted by
You're becoming a product bottleneck.
You're spending too much time reviewing instead of scaling.
You're unsure how to hire, structure or grow a design team.
You're ready for design leadership - but not the full-time cost.
A Fractional CDO is the bridge between your vision and a growing business.
How I help
I don’t just advise from the sidelines - I embed inside teams to drive clarity, execution, and measurable design outcomes where they matter most.
Design Strategy
I translate your business objectives into a clear, actionable design roadmap. We'll define your product's core user experience, establish a strong brand identity, and ensure design is a key driver of your growth, not an afterthought.
Team Leadership
I lead, mentor, and upskill your existing designers, fostering a culture of excellence and innovation. I'll also guide your hiring process, helping you build a high-performing design team that can grow with you.
DesignOps
I establish the foundational processes and systems that enable your startup to move fast without breaking things. Whether it's a scalable design system or agentic workflows, I'll ensure consistency and quality as you grow.
Project Delivery
I roll up my sleeves and lead your most critical design initiatives, from launching an MVP to navigating a rebrand, I ensure execution is aligned with strategy every step of the way.
How it works
Every full engagement starts with a clear path to measurable value. This is the proven structure I use in my Design Foundations package to create design impact fast - and build capability that lasts.
Weeks 1–2
Discover
Deep dive into the company’s mission, team, product, and goals. Uncover the friction points. Establish success metrics.
Weeks 3-4
Strategize
Build a custom 90-day roadmap: OKRs, quick wins, long-term priorities. Gain exec alignment and team buy-in.
Months 2–6+
Execute
Lead sprints, guide team rituals, mentor talent, and directly manage initiatives from branding to product design.
Ongoing
Empower
Build capability that scales after I step back - from team structure to repeatable processes.
What I offer
From fundraising and rebrands to scaling teams and launching new products - each of these packages is built to match your stage and accelerate your next move through high-impact design.
2 weeks
Design Audit
Evaluate brand, talent, tools, and output to reveal gaps and opportunities.
3 months
Design Foundations
Strategy, systems, and execution to turn design into a driver of clarity, quality and growth.
MAX. 2 Days/Week
Embedded CDO
Ongoing design leadership embedded with your team, at a fraction of the cost.
TBD
Project Delivery
One-off, high-impact initiatives like brand refreshes, investor decks, or launch campaigns.
Design only matters when it delivers. Alongside testimonials and press, here are a few numbers that speak to the quality and impact of my work.
KEY RESULTS
20k+
hrs designing
20+
Design Awards
4.2
AVE. APP STORE RATING
2M+
monthly users
$80M+
Investment raised
PRESS
"Perfect"
"Pretty amazing"
"One of the best looking apps I've reviewed"
"Downright gorgeous"
PARTNER TESTIMONIALS
Jonny is simply a world class designer. On top of this, he is a real problem solver who meets the needs of even the most challenging brief. A pleasure to work with.
Joanne Savage
Head of Marketing
Fitbit, Google
One of the most talented designers I’ve had the pleasure of working with. Everything Jonny worked on consistently wowed. The word I hear most often in response to his work is “Beautiful”.
Ben Harris
Jonny is extremely creative and reliable and has always impressed me with his speedy turn-around while maintaining excellent work.
Maddalena Loeb
Director, Client Relations
World Archipelago Inc.
USER REVIEWS
Absolutely wonderful! Rarely do I give 5-star reviews, but this app and it’s associated product are STELLAR! Totally blown away!
App User
Instant Connect
Technology as it should be designed - making my life simpler while delivering better outcomes.
App User
Fresco
I find this app invaluable. I'm blind and can't use a touch screen interface so having this app really makes a difference.
App User
Instant Connect
Love it! The best guided cooking app you can find out there! It is just magical.
App User
Drop Recipes
This is a really well considered app. Like having a cookery school teacher on hand!
App User
Kenwood World
Easy to use, looks good, plenty of recipes to choose from and takes away the stress of cooking.
App User
Fresco
DESIGN REEL
CASE STUDIES (COMING SOON)
frescocooks.com
Rebrand
Project
Head of Design
synths.com
Design
Foundations
Chief Design Officer
stealth startup
Design
Foundations
Chief Design Officer
SAY HI!